Cookies are files sent by web servers to web browsers, then eventually sent back to the server each time the browser requests a page from the server. The cookies store specific settings and information, which make it easier for users to navigate.
Accepting the cookies is not strictly necessary to visit our websites.
TYPES OF COOKIES
When navigating, the user can receive cookies sent from different websites or servers, consisting in images, maps, sounds, specific links to pages of other domains.
These cookies can be used without permission of the user, for they are strictly necessary to access and navigate the site.
Usually, technical cookies are installed by the website owner or manager.
- navigation or session cookie: guarantees standard access and navigation and expires automatically when the web browser is closed;
- analytics cookie: used by the website manager to collect quantitative and qualitative information about the users;
- functionality cookie: enables the navigation according to certain specific criteria such as the language and products to purchase, in order to improve the service provided.
Profiling cookies are meant to build the user profile in order to send targeted adverting based on the user preferences highlighted during navigation.
For this type of cookies, the European and the Italian laws set that the user must be properly informed about the cookies and invited to consent to their use.
THIRD PARTY COOKIES FOR MARKETING AND RETARGETING
This type of cookies is used to collect information on how the users navigate the website, the key words they have used to find the website, the websites visited and the origins of the users traffic to be used for marketing purposes.
This information is useful for the owner to create reports and improve the website usability.
All the data are collected anonymously. When the cookies are activated, an identification number is assigned and at no time it will be possible nor we will ever attempt to link the user data to the identification number.
The third party cookies are sent by the website itself or by third party domains, which allows the user to view advertising banners on partner websites by displaying the latest products seen.
Also, these cookies allow the users to view products that might be of their interest or similar to those previously seen.
HOW TO TURN COOKIES OFF?
Most browsers (Internet Explorer, Firefox, Chrome, etc.) are programmed to accept cookies.
However, the browser can be set to save the cookies only on demand.
The cookies stored on the hard disk of the user device can be deleted; also, all modern browsers allow you to change your cookie settings. You can usually find these settings in the ‘options’ or ‘preferences’ menu of your browser. To understand these settings, the following links may be helpful.
- Internet Explorer